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Experience the Tradition with Foamation Cheesehead Factory tours!

You’ve heard the term, you’ve seen the hats, but how much do you really know about the Cheesehead story? Whether you're here for the cheese puns, foam facts or to make your own Cheesehead® creation, we invite you to come behind the scenes to see what it's like to be a true cheesehead.

Please book your tour in advance.

Tour options:

THE CHEDDAR - Factory and Production Tour

We invite you to discover the story of the original Original Cheesehead Hat and see how, three decades later, we have expanded – much like our foam does every day. Come observe the inner workings of the factory and take a behind-the-scenes tour of our manufacturing warehouse. We will explain the method to our madness and walk you through the production zone – as long as you promise to watch out for flying foam.

Length: 30 minutes 
Pricing: Starting at $15/person (plus tax)
Maximum group size: 15 people

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THE HOLEY COW - Craft Your Own Cheesehead

Because the truest cheeseheads wear their cheese on their sleeves, The Holey Cow welcomes you into the Foamation family by presenting a full tour of our facility, followed by the chance for you to make your own Cheesehead foamy creation to take home with you.

Length: 45-60 minutes 
Pricing: Starting at $25/person (plus tax)
Maximum group size: 15 people

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Are you part of a large herd? We can corral your company, organization or team into different factory zones to provide an in-depth, personalized experience of our facility, production and heritage. Optional add-ons include custom printing, personalized molds and make-and-take service.

Call or email for more information or to schedule your large tour.

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Need more information?

Please email or call for one of our Big Cheeses to help schedule your tour or to answer your questions. We cannot guarantee tour availability unless you book your tour in advance. 

Have a gift certificate? Call us to book your tour!

Cancellation policy: Full refund for notice more than 48 hours in advance only. Reschedule your tour by calling us at 414-481-3337.

Like our foam, we’re pretty flexible. Tour details are subject to change.